Telecel Cash, the digital finance arm of Telecel Ghana, has launched a new e-commerce platform and a mobile wallet that works across competing telecom networks. According to MyJoyOnline, the move is part of an effort to broaden digital financial services and give small businesses better access to customers. The company set a goal of registering 20,000 local vendors before the end of 2026.
Philip Amoateng, managing director of Telecel Cash, explained that the wallet is not tied to a single carrier. He noted that users from any mobile network can download the app, register, and conduct the same transactions available to Telecel subscribers, including transfers, cash-outs, and merchant payments. MyJoyOnline reported that international remittances are also supported.
The marketplace component is designed to bring small, informal shops online. Amoateng said the goal is to digitise corner stores so customers can find nearby products, place orders, and choose between delivery or in-store pickup. MyJoyOnline stated that nearly 1,000 merchants had already enrolled, with the target rising to 20,000 by year-end and two million in the following year.
An international layer of the platform connects Ghanaian buyers to products from China through a deal with JD, a Chinese e-commerce operator. MyJoyOnline reported that over 250,000 items are listed, with delivery windows of seven to 15 days and shipment tracking included. To run the system, Telecel is working with Flat, a South African firm that supplies vendor management tools, and Trade Enablers, a Danish company that brokered the JD link-up. Merchants also receive an app to track stock and sales.
Amoateng framed the broader aim as simplifying everyday commerce. MyJoyOnline quoted him as saying, "That is the purpose of digital economy." The company’s success will hinge on converting its merchant recruitment targets into sustained buying activity and on driving consumer adoption of the new tools.