MTN Nigeria has joined forces with Nollywood star Omoni Oboli to distribute seven holiday films, a move intended to broaden digital access to local storytelling. The titles, produced by Oboli’s production company, were revealed during a mixer held at MTN’s Lagos rooftop venue. Premium Times reported that the gathering attracted industry professionals, including actors and content creators, to mark the festive season and the nation’s creative sector.
Idowu Adesokan, the general manager for consumer segments at MTN, described the alliance as a way to bolster the creative economy. Punch noted that Adesokan viewed internet connectivity as a driver of innovation and business growth. He explained that working with Oboli’s team, in addition to MTN’s existing tie-up with YouTube, helps link viewers with homegrown content and assists creators in reaching wider audiences.
Oboli emphasized the financial advantages of the deal, noting that MTN’s data packages lower the price of streaming her work. According to Punch, she told fans that a full movie can be viewed for a small sum, removing a financial barrier for viewers. She connected this accessibility to the income of industry workers, arguing that higher viewership generates ad revenue, which allows producers to hire more staff and improve future projects.
In a discussion led by Sir Kenn, YouTube consultant Barene Jankovich-Besan addressed the international appeal of Nollywood. Premium Times stated that Jankovich-Besan cited estimates indicating that a significant portion of viewers for certain films are located outside Africa. She explained that marketing efforts would feature creator channel names to encourage subscriptions and traffic on the platform.
The seven releases, which include titles like Seasoned With Love and Christmas on Budget, focus on themes of family and forgiveness. Oboli described the project as an extension of her love for holiday cinema, adding that MTN’s backing made the large output feasible. She also hinted at upcoming theatrical releases in 2027, implying the partnership may continue beyond this festive cycle.