Next Media Group has unveiled a comprehensive environmental programme aimed at planting 500 million trees across Uganda over the next decade. Announced by CEO Kin Kariisa on November 5, 2026, the initiative is scheduled to commence its first planting season in March 2027. The project, titled 500 Million Trees for Uganda, is being implemented in partnership with the East African Carbon Company (EACC), with additional support from NBS, Capital FM, and the Next Media Foundation. The goal is to establish a lasting ecological asset that supports the country’s broader economic ambitions, including a target to achieve a $500 billion economy by 2040.
The programme distinguishes itself by measuring success through tree survival rates rather than mere planting numbers. Kariisa emphasized this approach, stating, "Progress will be reported to the public annually." This commitment to transparency is designed to build trust among participants and the general public. The initiative invites leading Ugandan companies to join as Founding Partners through a one-time contribution model. The window for these founding commitments closes on January 31, 2027. Companies that join by this deadline will be recognized at the official launch planting in March 2027.
East African Carbon Company serves as the technical and implementation partner, responsible for selecting planting sites, growing seedlings, and overseeing aftercare. EACC works in coordination with the Ministry of Water and Environment and utilizes a digital platform to map Uganda’s protected estate. Planting will occur on open and degraded land within protected areas, as well as on private land belonging to participating communities. Naveed Tariq, EACC’s CEO, highlighted the operational focus, noting that ensuring trees survive and benefit surrounding communities is the primary challenge. The company will use GPS-mapped sites and quarterly reports to track growth from seed to maturity.
Participating companies will receive named, GPS-mapped forest blocks along with annual independent survival reports to support their environmental, social, and governance disclosures. The package includes employee planting days and recognition across Next Media’s platforms. Anete Garoza, Vice Chair of the Carbon Markets Association of Uganda, praised the initiative’s emphasis on measurable results and community benefits. She stated that the programme sets a standard for climate action in the region. The initiative builds on previous environmental campaigns by Next Media, including the 15 Million Trees initiative, and aims to create local employment through nursery operations.