Matrimony.com has announced plans to purchase an additional 50 percent share in astrology technology firm AstroVision for Rs 8 crore. According to a regulatory filing with the National Stock Exchange of India, the transaction will increase Matrimony.com's ownership from 26.09 percent to 76.09 percent. MediaNama reported that the deal is expected to close within three months, after which AstroVision will become a subsidiary of the matchmaking platform. The acquisition was disclosed alongside the company's financial results for the July-September quarter on November 10.
The strategic investment aims to integrate astrology services more deeply into Matrimony.com's core matchmaking business. The company stated that most customers use AstroVision's software for horoscope predictions. AstroVision, founded in 2001, offers astrology content and software across over 10 Indian languages, having generated over 110 million horoscopes. Its portal, clickastro.com, attracts approximately 40,000 daily visitors and produces over 25,000 reports daily. For the fiscal year ending March 2026, AstroVision posted revenue of Rs 20.6 crore, a 3 percent rise from the prior year.
Matrimony.com's consolidated net profit for the second quarter of fiscal year 2027-28 climbed 165 percent to Rs 20.7 crore, compared with Rs 7.8 crore in the same period last year. Revenue from operations grew 18 percent to Rs 134.8 crore. Earnings before interest, taxes, depreciation and amortisation jumped 144 percent to Rs 30.3 crore. The company credited the growth in its matchmaking segment to increased user registrations, artificial intelligence-driven paid subscriptions, and affordable pricing.
The matchmaking services segment, including the flagship brand BharatMatrimony, remained the primary revenue source, generating Rs 133.9 crore in the quarter. Segment profit more than doubled to Rs 39.8 crore. However, the marriage services and others segment, which includes platforms like WeddingBazaar and Mandap.com, saw losses widen by 13 percent to Rs 4.3 crore. This increase followed a transition from subscription fees to commission-based revenue for wedding services. Matrimony.com added 0.30 million paid subscribers during the quarter, a 27 percent year-on-year gain, although the average transaction value for matchmaking fell 12 percent to Rs 4,313.