Thabo Kawana, the Permanent Secretary in Zambia's Ministry of Information and Media, stated that the government remains receptive to alliances that bolster the media sector and foster responsible public communication. According to the Lusaka Times, Kawana made these remarks during a courtesy visit at his Lusaka office by the Universal Peace Federation and the International Media Association for Peace Zambia Chapter. The delegation aimed to explore joint efforts, particularly in using media channels to promote peace.
Kawana noted that the government acknowledges the media's critical function in molding public sentiment, shifting attitudes, and building national unity. He explained that alongside its roles in informing, entertaining, and educating, the press must encourage responsible dialogue and peaceful coexistence. The Lusaka Times reported that Kawana highlighted the link between peace and development, stating that efforts to encourage ethical journalism and combat misinformation are vital for a cohesive society.
The Permanent Secretary referenced President Hakainhe Hichilema’s consistent emphasis on Zambia remaining a peaceful nation where citizens coexist in unity and tolerance. Kawana argued that this message must be mirrored in the media landscape, which carries a major duty to push unifying messages over divisive ones. He identified potential joint efforts, such as peace-oriented programming, media discussions, public awareness drives, and training for journalists. However, he cautioned that any partnership would require further talks with relevant bodies to define practical cooperation.
Peter Chikwampu, president of the visiting organizations, explained that they chose to work with the Ministry of Information and Media because it is central to promoting societal peace. Chikwampu stated that their mandate is to foster peace and constructive viewpoints, leading to the decision to partner with the media ministry. He noted that the groups realized peace requires constructive journalism, which justified their collaboration with the government. The Lusaka Times reported that Kawana appreciated the organizations' vision of using media power to promote ethical journalism and conflict-sensitive reporting.