Prime Video leads India streaming complaint data

Amazon’s platform handled 578 of 848 total grievances in September, leaving four disposals without a clear category in its official filing.

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MediaNama reported that eight Indian streaming services received 848 user complaints in September 2026.
Amazon Prime Video accounted for the majority of these cases, though its internal data showed inconsistencies in how resolved items were categorized.

Eight digital video-on-demand services operating in India disclosed a combined total of 848 user complaints for September 2026, according to MediaNama. Amazon Prime Video led the list with 578 cases, representing nearly 68% of the aggregate volume. The remaining complaints were distributed among Sun NXT, SonyLIV, Netflix, Apple, ShemarooMe, JioHotstar, and ETV Win. These figures were derived from self-reported monthly filings mandated by the 2021 Information Technology Rules, specifically Rule 18(3). MediaNama noted that no external auditor or government ministry has independently verified these numbers.

A significant data anomaly appeared in Prime Video’s submission. The platform recorded 48 pending cases at the start of the month and processed 578 new entries. It resolved 586 items, leaving 40 unresolved at the month's end. However, only 582 of those resolved items received a specific category label. Of the labeled cases, 576 were deemed outside the scope of the ethical code, while six fell within it. Prime Video conceded to three of those six ethical code cases, but four resolved items remained unclassified without explanation.

MediaNama observed that varying report structures hinder direct comparison across competitors. Netflix identified six of its 38 resolved cases as tied to the ethical code, whereas SonyLIV marked all 79 of its resolved cases as outside that scope. JioHotstar’s numbers suggested two cases carried over from the previous month, even though it did not explicitly state an opening balance. Additionally, SonyLIV’s September counts matched its January 2026 figures exactly, a pattern that might indicate a copy-paste error but is not confirmed by the data.

The disclosure framework has limitations. The total count excludes hoichoi and aha, which had not yet released their September reports by late October. ETV Bharat was also left out because it functions primarily as a news broadcaster. Furthermore, the reports do not clarify whether users were satisfied with the outcomes or if the complaints were technically justified. Some resolved cases in September may have originated in earlier months, complicating any trend analysis.

Prime Video dominates India streaming complaint data with unresolved classification gaps

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