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Business & Economy · Nairametrics · Latest (Nigeria)

From N20,000 to N5 billion, how Sooyah Bistro scaled despite rising costs

2026-10-17T06:32:46.000Z

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From Nairametrics · Latest (Nigeria)

In this interview with Nairametrics, the founder of Sooyah Bistro discusses how the business formalised a fragmented food market, funded its expansion through reinvested profits, adapted to different consumer spending patterns in Lagos and Ibadan, and built operational systems to support growth.

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Business & Economy
Published
2026-10-17T06:32:46.000Z
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Places: Nigeria

Sources and further reading

  1. Nairametrics · Latest (Nigeria) — From N20,000 to N5 billion, how Sooyah Bistro scaled despite rising costs