The Ecobank JoyBusiness SME Fair 2026 opened on November 13 at the GHUD Park in Accra Mall, according to MyJoyOnline. This three-day exhibition, running through November 15, serves as a marketplace for small and medium-sized enterprises (SMEs) to display Ghanaian products and services directly to consumers. The event is powered by JoyPrime and organized by the Multimedia Group in partnership with Ecobank. It aims to provide businesses with a platform to increase brand visibility and attract new customers.
The fair has attracted more than 80 brands and entrepreneurs, offering a diverse range of goods across multiple sectors. MyJoyOnline reports that exhibitors cover fashion, beauty, food, technology, home essentials, and lifestyle products. Shoppers can explore locally made items, enjoy special deals, and interact directly with the business owners behind emerging Ghanaian brands. The exhibition builds on the success of the 2025 edition, which drew over 160 exhibitors on its opening day.
Day two of the fair, held on November 14, featured live performances by Ghanaian music acts Lali X Lola and King Jerry. According to MyJoyOnline, these performances transformed the business exhibition into a vibrant celebration, drawing exhibitors and shoppers away from their stalls to join the festivities. The music added a carnival atmosphere to the Ghud Park venue, with patrons singing along and capturing moments on their phones. Vendors were seen carrying merchandise while dancing, blending business promotion with entertainment.
Food and beverage exhibitors have been a major highlight of the event. MyJoyOnline notes that the fair includes processors, agro-based businesses, and beverage manufacturers. Attendees can sample products from companies such as Didi Shito, Sankofa Spices, Manellah Foods, and Adjoor Ventures. The beverage section features soy milk from Delsoy, fruit juices from Orave Juices, and coconut juice from Pinnacle Coco. Other food exhibitors include Wilmar Africa, Kivo, and Yaapee Royal Foods.
Beyond commerce, the fair has sparked conversations about culture and relationships. MyJoyOnline reports that Hetty’s Beads, a stall run by CEO Henrietta Fosuah, attracted significant attention. Fosuah explained that waist beads can convey affection and emotions, allowing women to customize them with names or romantic messages. She stated that the beads serve as a silent conversation between partners, with different designs and colors carrying specific meanings. The collection includes styles like Sikakokoo, designed to appeal to men with black and gold accents.