Professor Joseph Diescho has argued that Namibia’s agricultural sector will remain constrained until the public stops reserving traditional foods for special cultural events. Speaking at the Agriculture Investment Conference & Expo 2026 in Windhoek, the academic suggested that the current mindset of associating local produce with holidays rather than daily meals undermines efforts to develop the industry. According to The Namibian, Diescho emphasized that consumers must take pride in their own food systems to support local production effectively.

Diescho illustrated his point by comparing Namibia to Nigeria, where he noted that political leaders often eat locally produced fufu with their hands, demonstrating a direct link between consumption and production. He further criticized the segregation of food service at official Namibian events, describing a practice where guests are directed to different eating areas based on their appearance. The Namibian reported that Diescho observed some attendees receiving potato salad on ceramic plates while others were served traditional dishes in disposable containers, a dynamic he linked to broader questions of cultural identity.

Walter Haseb, a special adviser to the Gaos, offered a more cautious perspective on the integration of traditional foods. As reported by AllAfrica, Haseb stated that while traditional food must be preserved to prevent it from extinguishing, its consumption depends on specific circumstances. He suggested that the balance between everyday meals and special occasions is situational rather than absolute.

The Nutrition and Food Security Alliance of Namibia, known as Nafsan, supports the argument for regular consumption of local foods. Ben Schernick, the alliance's director, stated that most traditional Namibian foods are highly nutritious, minimally processed, and largely free of artificial preservatives. He urged the public to place greater value on these locally produced items as essential components of a healthy diet.

However, Vanessa Negumbo, a nutritionist with Nafsan, identified practical obstacles that prevent consistent consumption. She noted that many traditional crops are grown for household use and are not widely stocked in supermarkets, making them difficult to find outside their growing seasons. Nafsan also pointed to urbanization as a factor, noting that limited access to land in towns makes it harder for residents to grow their own food. Consequently, in some rural households, imported items like rice and salads are ironically reserved for special occasions such as weddings and Christmas, while traditional foods remain the daily staple.