According to Nile Post, dfcu Bank has introduced a promotional initiative aimed at incentivizing the use of electronic payment methods during the year-end period. Running under the banner “Pay. Save. Get More.” until December 31, 2026, the program rewards customers with cashback on eligible transactions. Specifically, cardholders can receive up to Shs40,000 in returns for every Shs500,000 spent at participating merchant terminals. This structure equates to a maximum return of eight per cent on qualifying expenditures.
Beyond direct cash rebates, the bank is offering discounts of up to 20 per cent on selected online retail platforms and international flight bookings. Nile Post noted that these travel savings apply to tickets purchased through Emirates, Qatar Airways, and Ethiopian Airlines. The promotion covers a wide array of daily expenses, including grocery shopping, fuel purchases, dining out, and retail goods. This broad scope is intended to capture the heightened consumer activity typical of the festive season.
Isaac Bigirwa, the bank’s Head of Cards and Payments, explained that the program is designed to reward regular spending habits. He stated that because the holiday period sees peak expenditure, it is an ideal time to make existing cards more valuable for users. Bigirwa characterized the offer as a straightforward commitment to provide value back to customers for routine purchases. He also emphasized that using cards is safer and more convenient than handling physical currency during busy shopping times.
To drive visibility, the bank is advertising the offer at specific locations such as Fraine Supermarket and Caramel. However, Nile Post clarified that cashback is available at any terminal accepting dfcu cards, provided the terms are met. The promotion includes special travel discounts during the Black Friday sales window. Marketing efforts will span radio, television, digital channels, and in-store demonstrations of contactless payment technologies.